standard
pace
natural essentials for movement — designed in Amsterdam, made in Europe
Sustainable basics for runners and everyday movers everywhere. Organic cotton socks, boxer briefs and tees, coloured with plant and mineral dyes, made in Europe and shipped worldwide.
- Natural premium fabrics
- Naturally dyed
- Organic cotton
- Made in Europe
- Built to last
the collection
3 pieces
01Running Sock
€19.95Organic cotton running socks, naturally dyed and made in Europe. Designed in Amsterdam for wet streets, long walks and everyday runs.A 200-needle knit with a terry-cushioned footbed, a ribbed crew cuff that stays up, and a hand-linked toe seam so nothing rubs. GOTS certified organic cotton with recycled polyamide and a little elastane, so it dries fast and keeps its shape — breathable in summer, quick-drying as a winter sock.Coloured with madder root, weld and earth pigments instead of azo dyes, in a family-run mill in northern Portugal. Sizes EU 35-38, 39-42 and 43-46.Sock care: wash inside out at 30°C with a mild detergent, no fabric softener, dry flat in the shade. Rotate pairs and they last for years.
02Everyday Brief
€24.95Organic cotton. Naturally dyed. Made in Europe.A soft, second-skin brief for daily wear — clay-dyed organic cotton with a flat, comfortable waistband.
03Everyday Tee
€39.95Organic cotton. Naturally dyed. Made in Europe.A relaxed mid-weight tee in undyed organic cotton — the base layer for everything else.
Build your own pack
mix & match
Combine socks, briefs and tees in any order — the multi-pack price applies automatically in your bag.
any 3 pieces
20% off
socks + briefs + tee, in any combination
any 6 pieces
30% off
the full week, at the best price
always applied
no code needed
the discount is added to your bag
Buy more, pay less
multi packs
04Save 33%running sock 3-pack
€59.85€39.95Three pairs of the 01 running sock — organic cotton, naturally dyed, made in Europe — bundled at a better price.Rotating socks rather than wearing one favourite pair is the easiest way to make them last: the knit recovers its stretch between wears. Three pairs cover a week, with a dry spare in the bag through winter.Same 200-needle knit, terry-cushioned footbed and ribbed crew cuff. Designed in Amsterdam, knitted in northern Portugal, coloured with madder root, weld and earth pigments.Sock care: wash inside out at 30°C, no fabric softener, dry flat in the shade.
You save €19.90
05Save 33%everyday brief 3-pack
€44.85€29.95Three of the 02 everyday brief, bundled at a better price. Organic cotton. Naturally dyed. Made in Europe.
You save €14.90
06Save 37%everyday tee 2-pack
€79.90€49.95Two of the 03 everyday tee, bundled at a better price. Organic cotton. Naturally dyed. Made in Europe.
You save €29.95
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Pack details
what's in a pack
- 01 — running sock 3-pack€39.95
- 3 pairs — instead of €59.85 — you save €19.90
- 02 — everyday brief 3-pack€29.95
- 3 briefs — instead of €44.85 — you save €14.90
- 03 — everyday tee 2-pack€49.95
- 2 tees — instead of €79.90 — you save €29.95
FAQ
Materials
Movement in harmony with nature. At your standard pace.
Every piece is cut from European organic cotton, dyed with plants, minerals and earth, and made in Europe by makers we know.
Journal
sock care, amsterdam style & winter layering
15 September 2026 · 5 min read
How to wash socks without ruining them
The five mistakes that kill a good pair early — and the simple wash routine that keeps organic cotton socks soft, shaped and odour-free.
14 September 2026 · 4 min read
Amsterdam socks: what the city actually asks of them
Cobbles, canals, sideways rain and a bike every day. A local guide to choosing socks that survive an Amsterdam week — from a label designed here.
12 September 2026 · 5 min read
Winter socks: warmth without the sweat
Why thicker is not warmer, how to size a winter sock to your boot, and the layering order that keeps feet dry from November to March.
Organic cotton
better for the planet
European organic cotton
breathable and soft
Naturally dyed
using plants, minerals and earth
Responsible production
made with care in Europe